See the Person (formerly known as Benefit to Society) is a national, tenant-led campaign. It challenges the negative stereotypes of social housing in the media.
New research on overcoming the stigma of social housing was launched at the Houses of Parliament in February 2018. Our tenants Richard and Mo contributed to Fair Press for Tenants, a national guide for journalists.
Broadland is one of the sponsors of See the Person, and in March 2020 a focus group of our tenants shared their ideas and opinions for a new ‘See The Person’ toolkit. The aim was to address how housing associations and their staff perpetuate stigma, and some positive changes they could make. Read ‘It’s not OK’ – the guide that was produced as a result.